Optimization Techniques for Title Tags & Other Meta Tags
Meta Tags Optimization utilize techniques for optimizing your web page based on the Keyword Search conducted for a particular web site or a web page. Meta tags are information contained in the "HEAD" section of a web page. Some of the most commonly used tags are Title, Keyword and Description. Information contained only in the Title tag is seen by the visitor of that page. Title tags and Meta tag components are all information that
describe your site and page to visitors and search engines.
Keeping them relevant, compelling and accurate are key to ranking
What Are Meta Tags?
Meta tags are HTML codes that are inserted into the header on
a web page, after the title tag. In the context of search engine
optimization, when people refer to meta tags, they are usually
referring to the meta description tag and the meta keywords
The meta description tag and the meta keywords tag are not
seen by users. Instead, these tags main purpose is providing meta
document data to user agents, such as search engines. In addition
to the well-known meta description and meta keywords tags, there
are other useful meta tags, including the meta http-equiv tag,
meta refresh tag, the meta robots tag, the meta copyright tag,
and the meta author tag, etc. These tags are used to give web
browsers and search engine spiders directions or data on various
Meta Title Tag
The Title tag is crucial for search engines and is one of the
factors in how search engines may decide to rank your website in
their results. In addition some crawlers/spiders may use the text
of your title tag in their listings to describe your webpage.
Your Title tag will also be used as the name in bookmarks (if not
changed by the user) and in browser reverse bar.
Meta Description Tag
The description tag is your change to tell the search engines
or other content readers what the page is all about. Meta
description tags don't really affect the rankings of your pages,
having duplicated or short tags may do! Google, for instance,
will display A title line, two lines of text from the meta
description (up to 160 characters/spaces) and the site URL. A
short Meta Description is a lost opportunity to deliver a better
message that would result in more visitors.
The advantage of using the text you create in a description
tags means you get to control over your message. Think of your
entry in the search engine results pages as a 'Small Ad';
searchers are more likely to click on your entry if the message
is persuasive, powerful and targeted. Some search engines will
index the META Description Tag. These indexing search engines may
present the content of your meta description tag as the result of
a search query.
Meta Keywords Tag
The META Keywords Tag is where you list keywords and keyword
phrases that you've targeted for that specific page. "Use a
"keyword" meta-tag to list key words for the document. Use a
distinct list of keywords that relate to the specific page on
your site instead of using one broad set of keywords for every
page." Do not use more than seven keywords to describe the
Please Note: The META Keywords Tag used to be one of the most
important areas after the title element and page description.
This tag has been abused over the years by marketers and
consumers alike, that the search engines have decreased the
relevance of the keywords tag. In some instances, the keywords
tag has been deemed irrelevant.
Other Commonly Used Meta Tags
Here is a list of other commonly used Meta tags that are
generally not recommended for search engine optimization
- Author Tag - Used for the page author's name. <META
NAME="author" CONTENT="author name">
- Creation Date Tag - Used for the date the page was
created. <META NAME="date" CONTENT="date">
- Document Character Set Tag - Used to specify the character
set used in the page. <META HTTP-EQUIV="content-type"
- Revisit Tag - Used to instruct search engines to
revisit a page after so many days. <META CONTENT="30 days"
- Scripting Language Tag - Used to specify the scripting
language used. <META HTTP-EQUIV="content-script-type"
- Style Sheet Language Tag - Used to specify the default
style sheet language used. <META
What Is A Robots Meta Tag?
The Robots Meta tag lets you instruct search engine spiders
whether they should or shouldn’t index, or archive, the
page and crawl the links found on it. Some search engine robots
do not recognize the robots Meta tag. Use Robots.txt files where
How To Use The Robots Meta Tag
The content of the robots meta tag contains directives
separated by a comma. The "index" command specifies whether a
robot should index a page. The "follow" command specifies whether
a robot should follow links on a page. To add a robots meta tag
to a page, place the robots tag between the HEAD section of a
Here are some sample code and what they do:
- Instructs spiders to index the page and follow all links:
<META NAME="robots" CONTENT="index,follow"> These are the
default values, so you really do not need to add the tag
- Instructs spiders not to index the page, but follow all
links: <META NAME="robots" CONTENT="noindex,follow">
- Instruct spiders to index the page, but not follow any links:
<META NAME="robots" CONTENT="index,nofollow">
- Instruct spiders to neither index the page, nor follow any
links: <META NAME="robots" CONTENT="noindex,nofollow">
- Instruct spiders not to archive (cache) a page: <META
- Instruct Google’s spider (Googlebot) not to archive a
page: <META NAME="googlebot" CONTENT="noarchive">
What Is A Robots.txt File?
The Robots.txt file lets you instruct search engine spiders
which directories and files it is allowed to crawl and index.
When a compliant search engine robot visits a site, it first
checks for a “robots.txt” file on the server. If the
file exists, the robot reads the contents for instructions on
what it can crawl and index. Please note that search engine
robots have no obligation to follow the instructions given in the
Robots.txt file. However, most search engine robots do honor
Why Would You Use A Robots.txt File?
There are a number of reasons why you may want to stop a
search engine from crawling and indexing particular sections of
your site. Examples such as - including hiding sensitive content,
such as internal reports or content not ready to be