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Building a Successful Website

Everyone is looking for one thing on the web: information - content that is useful and important to us. The web was created to make information sharing easier and not for selling. It is important that we ignore anything that relate to sales like through banners, graphics, animation. We only focus exclusively on the information we are looking for.

Blatantly advertising products only on the web doesn't work, but content that informs and educates us often makes us buy. If you are thinking of building websites then this advise will help you create a more successful and profitable websites than any web design or marketing software will.

Give your website visitors what they want, not what you want, and they will love you for it. You will earn their trust, they will bookmark you, recommend you to their friends and what's more, they will buy from you. Remember, Carefully written information, however, can persuade people to buy. Millions of web pages are competing for everyone's attention. Make your own website stand out and watch it become successful.

Build your Website following these golden rules:

Select a unique website domain name.

Pick something short which is also easy to remember.

A thought-out domain name can save you a lot of time and bring you a lot of traffic. Search engines love topic-related domain names and they seem to be an important aspect which is being used to evaluate web-pages.

With more then 96 Million dot com domain names registered, it becomes even harder to find a good domain name that matches a product, service, or website concept that is not already taken.

Try to avoid website names with more than 1 dash (e.g. Pick something short which is also easy to remember.

Avoid words that are awkward to pronounce. Find a website name that is easy for your customers to remember. Buy .com names only for your perfect website and also if possible buy .org, .net extensions of the same name and park it. Some people may misspell it while competitors will try to use it.

Make sure visitors find what they Search for.

You must know what your visitors are interested in before you start to create content for your newly built website. The more your content matches what they are searching for, the more happy visitors you will have and they will buy more easily and gladly recommend your website to their friends.

Most people use search engines like google or yahoo to look for stuff using keywords.and you can try using Wordtracker's free trial to see what keyword combinations they use to find sites with your subject.

You can also see what people look for by checking out some resources sites like message boards, Discussion lists, forums related to your subject, News sites, Government statistics or polls and things people ask on Google answers

Design And Building a good navigation.

Good navigation is fundamental to good web design - in both business and informational sites - users should be able to find information easily. If the navigation is not easy to use or intuitive users will quickly go elsewhere in search of information. We often see ourselves in front of web sites without knowing what to do next. The navigation is so well hidden or disguised that the some users simply dont know how to use it. Navigation is the single most important element in creating accessible and usable web sites.

People can enter a site through any other page, not just the homepage. Using other pages as entry points is achieved through search engines, links from other web sites or bookmarks. Users must easily find their way around a web site from every and any page. They should be able to reach the homepage from any page within the web site.

Always keep the main menu visible. Avoid drop down menus. Also embed links in your content to related pages, products or external sites. Make external links Open a new folder in your customers brousers so that your site is not closed when the new link opens.

Using CSS To style Web pages.

Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g. fonts, colors, spacing) to Web documents. Its most common application is to style web pages written in HTML and XHTML. It is designed primarily to enable the separation of document content (written in HTML) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, and reduce complexity and repetition in the structural content (such as by allowing for tableless web design).

Not everyone has time to learn all that it takes to create a sophisticated tableless design. Use tables to layout web pages instead of using tableless designs. Don't use font tags in the HTML document. Create a CSS file that controls font color, text size, weight etc.

Use CSS to control the way your website looks as much as you can. This makes it very flexible to manage and change Use these tips to make your own website source code as effective as possible:

Your Website Screen width.

First you need to know the type of visitor you are wanting to attract, are they tech savey, and likely to have big wide screens or are they normal public with bog standard 800 x 600 pixels monitors? If your target audience has big monitors then the width of your web site should be design to be displayed on wide screens, and if your audience has low spec small screens, it should be designed to be displayed on those.

In that case you have two options, you can design your web site to be...

  • Fixed web site width
  • Fluid web site layout(expand contract to screen size)

Fluid web site width looks much more professional. If time allows for the design and development of a fluid layout you should use one. Some websites that don't use up all of the available space. Building fluid designs fixes this problem of by making the layout fit the screen. Whatever the resolution, the content fills the entire screen and avoids waste. It also avoids parts of the website being invisible to users because it cannot be resized fit on their screen.

Using fonts.

The type of fonts that work best on websites are sans serif fonts such as Verdana or Arial. Best font size for Verdana is 13 pixels and Arial 13 or 14 pixel.

Using the same font size throughout your text proves not only monotonous but discourages users from reading the entire page. How to make your text attractive to read? Make sure to use different sizes and colors for headings, subheadings and paragraphs proves and give plenty of space in between.

Background colors that Work Best.

Black text on white paper is easy to read — however, this is designed to reflect light. A computer screen radiates light. So a pure white background is likely to have too much glare.

Make sure the color of the font on your website is not too bright and is suitable for the content of the website. Build a website with dark text on light colored background. Some argue that the background should not be completely white, but just slightly darker. Avoid to create your own custom graphics to use as background. Your visitors will find text on a background with patterns difficult to read.

Using Graphics.

Graphics should be used only when they are essential to communicate something that is not possible to with words alone. If you want to sell products then show pictures of the product in use. Use pictures to help visitors imagine themselves using that product.

Accept the fact that words are the core reason people visit your website. Graphics don't sell products, words do. Carefully crafted marketing talk can help persuade more than the nice graphics produced by any web design software. Avoid using graphics that have no relation to the surrounding text. This will make people lose confidence in your website.

Building a web page.

A common mistake is to try to attract visitors' attention with everything you've got: graphics, animations, banners and advertisements. You're trying to keep them at your web site by confusing them and making it difficult for them to decide where to go next Make it simple for them to find what you came for. This is the realistic and effective approach to building a website.

Making content on the web attractive to read No matter how good the screen or the conditions for reading are (e.g. colors, light), it is still much more difficult to read on screen than on paper. Writing for print (such as books or brochures) is very different from writing for the web. Breaking up the information in smaller paragraphs can greatly cut the time people need to scan the content. People scan first to see whether what they search for is on that page. Long blocks of text can put people off from reading through. Emphasis and briefness make content on the web attractive to read. A web page should have a primary heading describing very briefly what the page is about. It should also have secondary headings for each important section. Dashes and bullets are excellent tools to increasing readability while bold and italics can make key points stand out. One and a half or double paragraph line height can be used but never use single line height or the text will look too crammed.

Using links on Your Website.

Users expect links to be blue and underlined and text to be black. Keep these colors if possible. Links should always stand out and be easily distinguished from regular text. Link text color should contrast well with the background. Create a special effect on mouse over to emphasize that they're looking at a link. Use web safe colors if possible.

Flash - New Technology That Slows Down Users.

Flash is probably the newest and trendiest technology currently used in web design. Nearly everyone ranging from beginners to experienced web designers learn how to create and implement Flash in their websites. Flash, unlike HTML is not open source. Flash is a trademark of Macromedia.
  • Do not create website entirely in Flash. You will shut out a big percentage of your users. If you must, then a HTML version of the site is preferred as well.
  • Do use Flash as a support for content, not the other way around. Displaying content should be your primary objective and Flash should be used only if it helps you in doing so.
  • Do not write text as part of the Flash file. Flash based web sites cannot accommodate large amounts of text. Search engines but especially users will have trouble retrieving it.
  • Use Flash wisely and in reasonable amounts. Flash can be a nice design addition without having it interfere with how users come into contact with information.
  • Optimise Flash files as much as possible. Keeping size of Flash files to a minimum you make the waiting for your users less time consuming.

Make Websites Popular With Search Engines.

Most people use search engines to find the information they want on the web. If you can get top rankings for keywords that match the content of your website you are guaranteed to see a spike in visitor numbers. Some people use less than legit methods to rank high but their success can only last a couple of months.

One way to make sure you can dominate the top of the search engines in the long term is to:

  • Learn how to make your website easy to use by visitors
  • Focus on giving out useful information
  • Make sure your navigation works well
  • Try, as much as you can, to follow the guidelines the W3C gives to make websites accessible and usable.

Validation of HTML code.

Standard compliant pages stand higher chances of being compatible with various browsers. This increases overall accessibility by ensuring the web site is functional and fully visible to all users on all browsers. Search engines can index more easily pages that are validated than those that are not.

Update Website constantly

Things on the internet change continuously. What was good enough last night may be beaten by your competition by tomorrow morning. If you hope to maintain your standing and even prevail, you must at all times keep pace with this change. It is therefore necessary to update your content often. Maintaining your website is one of the most important aspects of search engine optimization. Continuing with an outdated site, content or keywords will fail to attract prospects.

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